De Dead Children Army
You only have one opportunity to make a good first impression. This adage is particularly true in the case of writing and distributing a press release to the media. Sloppy, inaccurate and pointless releases are the initial to hit the foot of a reporter's trash can. To make sure yours isn't one of them, think about these suggestions:
It is best not to send an announcement at all than distribute one that's plagued with typos and inaccuracies. Make sure you thoroughly proofread the copy and supply the required contact details.
Talk about a Newsworthy Story
This is actually the most crucial element of an announcement. When the story you are pitching is not newsworthy - if it is not a topic the media has an interest in pursuing - then your pr release is really a total waste of time.
Think As an Editor
If you possess the capability to get inside an editor's head and learn what he is considering, then you'll be successful to get stories published. If you learn what editors want - what they're searching for inside a story - then you'll see your restaurant's name in publications often.
Relevance is Crucial
Tie yourself along with a news event making yourself a part of a trend. Editors and reporters will always be searching for interesting companies to include in trend stories and current events articles.
It does not good to send out an announcement and then watch for results to occur. That practice is lazy and ineffective. If you believe in your story, and also you believe that it's right for a specific media outlet, you need to have thick skin to determine it in publications. Send a pitch letter before you send an announcement. Follow up with an e-mail and a phone call reinforcing your willingness to answer questions and provide more information. If one editor disapproves, try someone else. If they all refuse, return their way having a different story angle.
Hire an Expert
To improve your chances to have an effective pr campaign, hire an expert that has had the experience and understands how to contact the press. It's beneficial to work with a publicist who worked like a reporter and/or editor before venturing in to the pr field since that person understands how to speak the word what of the media and craft story angles that lead to coverage.